All good stories start with ‘Once upon a time..’ okay we probably don’t use those exact words but the concept is there none the less.
It all starts with a moment in time, a tangible place from where you can build the story, get the emotions stirred and create a vision for future chapters that engage the readers/listeners and encourage them to turn the page.
Your brand story is no different it starts with a strong and engaging opening which is essentially saying ‘Once upon a time..’ there was a man/woman, a boy/girl who… and your experiences, visions, values, purpose and dreams fill in the blanks.
You are obviously here for one of two reasons:
You would like to discover your personal brand story and find ways to tell it effectively or
You already know your brand story and want to up date it and give its delivery a little polish
Great thing is you have come to the right place as we have been in both of those situations and know just how we can help you. To get started you simply need to show up and as you are reading this you’ve done that already so we can tick that step off.
Starting from right where you are now we would like to hold your hand as you navigate your way around the various chapters of your life to craft or re craft the perfect brand story that connects with the you on the inside so that you shine brightly on the outside illuminating the pathway to achieving your goals and greater success.
Word’s that Deliver is an easy site to navigate designed to encourage, support, inspire, inform and affirm you as you work towards your goals. Our mission is simply to help you achieve yours. As you navigate the site there are four important questions for you to consider:
What is a personal brand?
Whether you choose to acknowledge it or not the truth is we all have one. Your brand is simply how you show up. Itʼs your calling card. Itʼs what youʼre known for and how people experience you. Essentially it’s about bringing who you are to what you do and how you do it. Personal Branding is taking control of the processes that affect how your personal brand is perceived and managing those processes strategically to help you achieve your goals.
What is a personal brand story?
Your brand story is a complete picture of you made up of facts, feelings and interpretations blended into a powerful storyintersectionnarrative to connect with and to be shared by others. It is the narrative tool that empowers you to share your personal brand with the world. It is told through your actions, your conversations, your circle of friends, the clothes you wear etc. etc. and exists at the intersection of who you think you are and how other people see you.
What are the benefits of owning your personal brand?
The number one benefit from owning your personal brand story has to be the freedom and confidence you gain from:
Knowing who you are and what makes you tick
Understanding how others see you
Defining what you bring to the table
Exercising the freedom to just be you
Connecting with your target audience
Distinguishing yourself from the competition
Focusing your energy
Raising your profile and expanding your network
Increasing your career opportunities
I want to work on my personal brand story- how do I get started?
The best way is to get started is to get in touch and arrange a quick chat to see how Carole can help you. She does everything from defining what your personal brand is, to finding out how others see your brand, to teaching you how to promote it both in person and online. Also make sure you visit Purplisms for inspiration from Fred and the Blog for tools and information.
Or you can tap into some of the free resources on this site (you can also sign up to receive new ones as they’re posted.)